Strategy to go abroad /”Winding Wire Team” again to break into the European market

Source：Time：2024-08-05Read：

On May 26th, Winding Wire Industry Center of Gold Cup successfully completed the 2024 Berlin International Coil Exhibition and the European market investigation, and returned to China. The trip to Europe not only showed the brand style of "Gold Cup" and "Toly Electric" to the world, but also gained first-hand information from the overseas market, which was full of harvest.

Exhibiting in Berlin

On May 14th, the much-anticipated 27th CWIEME International Coil Exhibition was grandly held in Berlin, Germany. As the top event of the global coil, motor and transformer manufacturing industry, the exhibition gathered elites and cutting-edge technologies in the industry. The exhibition was grand in scale, with a total exhibition area of 40,000 square meters, attracting more than 750 exhibitors from all over the world, and at the same time, the number of visitors exceeded 22,000, witnessing this industry event together.

Winding Wire Industry Center of Gold Cup (Xiangtan, Wuxi Division) jointly exhibited at the exhibition, and carefully built a 60 square meters booth, which fully demonstrated the company's product features, brand image and deep corporate culture. New and old customers have stopped by, expressed strong interest in the company's products and technology, and further communication with the company's exhibitors to seek win-win cooperation.

Visiting and Investigate

After the exhibition, the "Winding Wire Group" was divided into two groups to conduct market investigation and customer visits in the European market in an efficient and professional manner. A group of people, under the leadership of the chairman of the group, Mr. Wu Xueyu, went on a non-stop field business investigation to discuss the feasibility of the European production capacity layout, in order to prepare for the group's further expansion of the international market.

The other group was led by Mr. Zhang Xiaobo, General Manager of Wuxi Toly Electric Works Co., Ltd, to visit the key customers in Europe to introduce the latest development of the company and discuss the feasibility of more in-depth cooperation. The customers highly appreciated the development of the company and expressed their willingness to further strengthen cooperation with the company. European customers also said that in recent years the transformer business continues to grow, the future market trend is good. At the same time, we are pleased with the historical opportunities, we also realize that the company's market development and brand building will put forward higher requirements!

The successful conclusion of this business investigation and customer visit has injected new momentum into the company's internationalization process. In the future, the company will continue to adhere to the concept of innovation, openness and cooperation, increase the expansion of overseas markets, improve core competitiveness, and commit to become a leading global service provider of green transmission solutions for electric energy.